10. Sınıf İngilizce Hazırlık Çalışma Kitabı Sayfa 29 Cevapları Meb Yayınları‘na ulaşabilmek ve dersinizi kolayca yapabilmek için aşağıdaki yayınımızı mutlaka inceleyiniz.
10. Sınıf İngilizce Hazırlık Çalışma Kitabı Cevapları Sayfa 29
ADVERTISING FACTS
• Before the invention of printing press, advertising ^was done by standing in front of the shop and yelling —into the street, just like in Turkish local markets. Along with the usage of printed materials, billboards appeared in the 1900s. It was 1940s when radio overtook the magazines as a more effective medium of advertising. • Food stylists work on all kinds of food adverts to make them look more delicious and mouth-watering. They sometimes use inedible materials, too. For instance, acrylic cubes are used instead of ice cubes in beverage ads to ensure that it doesn’t melt during shooting or some detergent is used for bubbles. • In the UK, there is a limit of 12 minutes of commercials per one hour broadcast. In the USA, one quarter of all programs are advertising. It is estimated that we take in as many as 5,000 adverts per day. This means by the time an approximate person is 65, he/she will have seen about 2 million adverts. • For a positive subconscious message, colours are carefully selected in advertising. For instance, red is used to evoke strong emotions such as excitement, love and passion. Blue is preferred by banks and financial firms since it creates a sense of security and trust. While orange and yellow are associated with dynamism and energy, blacks, whites and greys are used to convey the message of seriousness. • Adverts usually appeal to your emotions, not your sense. The most commonly abused emotions are self-esteem, self-preservation and fear. Other than that, all those happy families and smiling faces are about making you feel positive and buy that product. In watch advertisements, watches are always set to 10.10, not only to frame the brand name on it but also to create a subliminal smiley face message. d Read the text and circle the topic that is not found in it. a use of colours in advertisements b inedible materials used in advertorials c advertising mediums in the past d advertisers’ problems in the last century
Answer the following questions according to the text.
1 What happened in the advertising industry in the 1940s?
2 Why do food stylists work in advertisements?
3 What is the limit of commercials per hour in the UK and the USA?
4 Which products or services use blue colours in their advertisements? Why?
5 Which feelings are most frequently abused by the advertisers?
Rewrite the following sentences in personal and impersonal style of passive as in the example.
e.g. They say Rice Krispies boost immune system.
Rice Krispies are said to boost immune system.
It is said that Rice Krispies boost immune system.
1 They say their fruits grow naturally.
2 The car brand claims that their cars protect the environment.
3 Experts think that advertising to children is illegal.
4 They argue that advertising promotes consumerism in society.
5 They predict the billboard advert will advocate the sales.
- Cevap:
10. Sınıf Meb Yayınları İngilizce Hazırlık Çalışma Kitabı Sayfa 29 Cevabı ile ilgili aşağıda bulunan emojileri kullanarak duygularınızı belirtebilir aynı zamanda sosyal medyada paylaşarak bizlere katkıda bulunabilirsiniz.
